Heineken ‘Beer Gloss’

Pts, Şub 15, 2010

Digital Campaign, Digital Media

Heineken İtalya, Sevgililer Günü’nde ‘Ayswu Valentine’ kampanyasını hazırlayarak, bira tadında ürettiği dudak parlatıcısını çiftlere özel bir hediye şeklinde konumlandırdı. Kampanya sitesinden sevgiliye özel kart yollamak ve eğlenceli uygulamaları kullanmak da mümkün.  

Heineken Italy launched a very smart campaign called “Ayswu Valentine” for the Valentine’s Day. Following the idea they really produced a beer tasted gloss which could make couples happy either as a gift. In the campaign website you can also send personalized cards to your boy or girlfriends and find more funny stuff. Check out the website or purchase the “Beer Gloss”.
A: JWT Milan, Italy
EYY/ECD: Pietro Maestri
YY/CD: Bruno Bertelli
SY/AD: Cristiana Boccassini, Andrea Farina, Vito La Brocca
RY/CW: Bruno Bertelli, Elisa Binda
Prod: FabbricaVirali Haibun
via

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  1.   Heineken “Men With Talent” by webdunyam.net - 27. Nis, 2010

    [...] Heineken ‘Beer Gloss’ Heineken İtalya, Sevgililer Günü’nde ‘Ayswu Valentine’ kampanyasını hazırlayarak, bira… [...]

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