Profi Ernst DIY Store “Blurred House Stunt”

Pts, May 23, 2011

Advertising & Marketing, Ambient

Profi Ernst, Google Street View aracılığıyla Google Maps ve Google Earth’de görünen evlerini gizlemek isteyenler için müthiş bir fikir ile başarılı bir gerilla çalışması yapmış. Yaratıcı ajans: JWT Almanya.

Google Street View is a technology featured in Google Maps and Google Earth that provides panoramic views from various positions along many streets in the world. However people could ‘blur’ their house if they don’t want that their house is online. Profi-Ernst remarked that many people in Germany did so and thought of this cool campaign. Creative agency: JWT Germany.


 

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