Hearst; Cosmopolitan, Esquire, ELLE ve O, Oprah Magazine dergilerinden sonra Cosmo For Guys için ilk iPad dergi uygulamasını bugün başlatmış. Viral pazarlama yöntemini seçen Hearst, New York merkezli yaratıcı pazarlama ajansı Thinkmodo ile “iPad Kafalı Kız”ı yaratmış. 4 iPad’i kafasına takarak New York’ta gezen bu kıza sadece bir adam cesaret edip yaklaşabilmiş ve dergiyi incelemiş.
Hearst, the media conglomerate behind Harper’s Bazaar, Cosmopolitan, Esquire, ELLE and O, The Oprah Magazine is launching its first iPad only magazine today called Cosmo For Guys (CFG). Hearst turned to the NYC based creative marketing agency Thinkmodo to create an original viral video campaign to generate buzz for CFG. And so, “iPad Head Girl” was born. As she walks around a park in NYC, she starts to attract quite a bit of attention but only one guy has the courage to sit down next to her. He figures out that the only way to get her to respond is to touch her face (the projection of her face on the iPad). This launches the Cosmo For Guys magazine app.
Advertising Agency: Thinkmodo, New York, USA
Creative Directors / Copywriters / Director / Producer: James L. Percelay, Michael Krivicka
Videographer: Tom Graney
Actress: Mia Van De Water