Coca-Cola Polar Bears React to Super Bowl in Real Time

Günlerdir bu haberi yapmak istiyordum ama fırsat bulamamıştım. Hemen özet geçiyorum; Coca-Cola’nın animatik kutup ayıları Super Bowl’da New York Giants ve New England Patriots taraftarı olarak CokePolarBowl.com sitesinden maçla ilgili tepki verecekler. Mesela Patriots gol attığında, Patriots ayısı elini gol diye kaldırırken, Giants ayısı ise başını ellerinin arasına alacak. Yani oyunla eş zamanlı (en fazla 4-7 saniye arası gecikme olacakmış) bir şekilde tepki verecekler. Ayıların reaksiyonlarını ise Wieden + Kennedy Portland’ın iki çalışanı yapacak. “Catch” TV spotu ile teaserlar yazının devamında. Ayrıca Creativity Online ve Mashable‘da daha ayrıntılı bilgi var.

The two animated bears, one sporting a red scarf signaling his support of the New York Giants, the other wearing a blue and grey scarf for the New England Patriots, will be featured in a microsite, CokePolarBowl.com, that will show their reactions to the game. If the Patriots score a touchdown, for instance, the Patriots bear might raise his hands for the touchdown sign, while the Giants bear will hold his head in his hands. The bears’ reactions, manipulated by two employees at Coke ad agency Wieden + Kennedy, will be done on the fly. Even a TV spot running during the game will be updated depending on who is winning. You can read the details via Creativity Online and Mashable. Also you can see the “Catch” tv spot and the other teasers after the jump.


Agency: Wieden + Kennedy Portland
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Hal Curtis, Jeff Gillette
Art Director: Chris Thurman
Copywriter: Heather Ryder
Production Company: Animal Logic
Director: David Scott
CG Supervisor:Feargal Stewart
Editor: David Scott
Art Director: Charles Santoso
Environment Concept Artists: Michael Halford, Kim Taylor
Storyboard Artist: Don Walker, Lianne Hughes, Kevin Peaty
Character Modeller: Stefan Literini, JP Molloy
Environment Modeller: Pierre Salazar, James Dunlop, John Saleem, JP Molloy
Character Rigger: Adam Ryan, Darek Oczak
Character Surfacer: Feargal Stewart, Martin Newcombe, Nerys Lincoln, Camela Cheng, Mark Robinson
Environment Surfacer: Sebastien Gourdal, Anita Breitbarth, Aaron Hoffman
Matte Painter: Kurtis Richmand, Michael Halford, Charles Santoso
Layout & Previs Artist: Pablo Plaisted, Ned Walker, Tim Rowlandson, Alfie Oliver, Andrew Hunt
Animation Lead: Mathieu Di Muro
Animator: David Williams, Tim Rowlandson, Alfie Olivier, Pablo Plaisted, Joe Helmore, Jhon Alvarado
FX Lead: Miles Green
FX Artist: Phil Wittmer, Sotiris Bakosis, Larry Townsend
Lighting Artist: Manuel Macha, Sebastien Gourdal, Joshua Nunn, Aaron Hoffman, Graeme McGirr, Feargal Stewart, Stefan Litterini, Domenick Simpson
Flame Compositor: Yann Doray
Colorist: Samuel Chynoweth
Music: Stimmung
Sound Design Company: Barking Owl
Sound Designer: Michael Anastasi
 

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