Audi Quattro “Action Team”

Pts, Şub 27, 2012

Advertising & Marketing, Ambient

Bir marka sadece kullanıcılarına hizmet ederek ilerleyemez. Potansiyel kullanıcıların da aklına hatta hayatlarına girmeniz gerekir. Audi’nin Bulgaristan ekibi araçları yolda kalan 141 insanın hayatına girmeyi ve onların kalplerinde yer edinmeyi çok iyi başarmış.

A brand can’t  move along just by serving to own customers. They need to be the part of the life of potential customers too. Audi Team in Bulgaria achieved it and they became a part of 141 potential Audi customers. Also they won their hearts too.

Advertising Agency: Noble Graphics, Sofia, Bulgaria
Creative Director: Chavdar Kenarov
Copywriter: Georgi Tsekov 

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