“HIZLI ARAMA İÇİN ETİKETLER”

DON’T MAKE UP AND DRIVE

Trafikte kadın şöforlerin ruj sürme, tırnak törpüleme hatta kalem çekme ritüelleri olduğu bir gerçek. Trafikte makyaj yapan kadınların ilgisini çekmek üzere kurgulanmış bu basit fikir Trbial DDB Berlin’e Cannes Gold kazandırmayı başarıyor.

This just won gold at Cannes and I thought it was a nice execution of a simple insight – women are dying in their cars because they apply make-up while driving. They used a prominent make-up vlogger who offers tips on application of make-up.

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Founder of Elma+Alt+Shift, Co-Founder of yolluyo.com, Creative Group Head at Manajans JWT, Blogger, Painter