“HIZLI ARAMA İÇİN ETİKETLER”

FACEBOOK STORYTELLING “RENAULT 4”

80 yaşına giren büyükanne Hilda Renault 4’ünü kullanmaktan korkuyor. Bu yüzden anahtarını Facebook sayfasında bulacak olan bir Renault fanına hediye ediyor. Her hafta anahtarını bulmaları için sayfadan ipucu veren büyükanne sayesinde hem interaktif hem de eğlenceli bir Facebook kampanyası oluşuyor.

Grandma Hilda couldn’t drive her old Renault 4 anymore because she was too scared. So she gave it away to a Renault Facebook fan who could guess where she left her keys. Every week she gave a tip to help the fans in finding the key. All this was brewed into a nice story to connect with the fans.

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Founder of Elma+Alt+Shift, Co-Founder of yolluyo.com, Creative Group Head at Manajans JWT, Blogger, Painter