“HIZLI ARAMA İÇİN ETİKETLER”

Pepsi Calorie Sculpture

Dondurmanın 280 kaloriye kadar ulaştığını, ve Diet Pepsi’nin ise sadece 1 kalorili olduğunu anlatan 280 Diet Pepsi şişesinden oluşturulan dondurma heykeli, aynı zamanda dünyanın ilk kalori heykeli. Birçok tüketicinin göz önünde olan American Holiday Center’da yer alan eser, BBDO Dusseldorf tarafından yaratılmış.

To promote significant calorie reduction that characterizes his drink, Pepsi has made ​​a monumental sculpture in the shape of ice cream cone. The operationCalory Light Sculpture stands a simple fact: one ice cream cone contains as many calories as those contained in 280 bottles of Diet Pepsi. This art project and preventive exposed in a huge American holiday center, the eyes of many potential consumers.

Founder of Elma+Alt+Shift, Creative Director at Happy People Project, Blogger, Painter