Unilever’in, MOFILM ve Londra Film Festivali ile ortaklaşa düzenlediği ‘Unilever Consumer Creative Challenge’ yarışması sonuçlandı. Ryoko Kawanishi’nin yönettiği Vaseline markası için yapılan yukarıdaki film büyük ödülün sahibi oldu. Kısa listeye kalan 13 film arasından seçilen The Melody of Skin, dün gece Londra Film Festivali’nde gösterildi. Yönetmen Kawanishi, 7000 £’luk ödül dışında, yönettiği filmi Unilever’in başlayacak yeni kampanyasının da reklam filmi olacak. Katılımcılar Unilever’in onüç uluslararası ürünü için film çekmeye davet edildi. İzlemek için tıklayın: Axe, Ben and Jerry’s, Close up, Dove, Walls, Knorr, Lifebuoy, Lipton, Rexona, Snuggle, Sunsilk, Surf ve Vaseline.
Unilever, in partnership with MOFILM and the London Film Festival, are excited to announce the grand-prize winner of the Unilever Consumer Creative Challenge at this week’s London Film Festival. Judges awarded Ryoko Kawanishi the grand prize for her film, The Melody of Skin, created for the Vaseline brand. A judging panel of peers, film experts and industry leaders selected the overall grand-prize winner from the 13 shortlisted videos – one for each of the participating brands. The winning film, The Melody of Skin was chosen from among the brands’ entries and premiered at the London Film Festival last night. Ms Kawanishi will receive £7,000 and the grand-prize-winning film will feature in an upcoming Unilever marketing campaign. Competition participants were invited to make a film for one of thirteen international Unilever brands. To watch the winning entries for each brands use the gallery below or follow the links: Axe, Ben and Jerry’s, Close up, Dove, Walls, Knorr, Lifebuoy, Lipton, Rexona, Snuggle, Sunsilk, Surf and Vaseline. (Thanks Mike from Wolfstar Consultancy)
