Cannes Lions 2011 Cyber kategorisinde bu sene 3 iş Grand Prix’ye hak kazandı. Bir Google Chrome deneyimi olan The Wilderness Downtown ile Chris Milk / Santa Monica; Old Spice’ın “Respond Campaign” ile W+K Portland ve Innovative Thunder’ın Currency System’ı için R/GA New York’un yaptığı “Pay With A Tweet” kampanyası Grand Prix’nin sahibi oldu. (Old Spice ve Pay With A Tweet işlerinin case study’si içeride.)

With The Wilderness Downtown (A Google Chrome Experiment) Chris Milk / Santa Monica, with “Respond Campaign” W+K Portland and for Innovative Thunder’s Currency System “Pay With A Tweet” campaign R/GA New York won Grand Prix this year. (Old Spice and Pay With A Tweet’s case studies are after the jump.)