Crunchy Nut Cornflakes için JWT London’ın ortam (ambient) reklamları. Yaratıcı ekip; sanat yönetmeni Mark Norcutt, reklam yazarı Laurence Quinn ve kaldırım sanatçısı/illüstratör Jon Hicks’ten oluşuyor.

JWT London has created this unusual ambient campaign for Crunchy Nut Cornflakes. In an attempt to tempt customers to keep eating the cereal in autumn (sales traditionally drop off over the winter months as people switch to hot breakfasts), pavement artist Jon Hicks drew Kellogg’s bowls around London, before sweeping autumn leaves into them to emulate the cornflakes. (Crunchy Nut Cornflakes ambient campaign, agency: JWT London, art director: Mark Norcutt, copywriter: Laurence Quinn, illustrator: Jon Hicks, photographer: Mike Russ)

via