Portekizli gerilla pazarlama ajansı Torke‘nin son işi olan Dexter dizisinin ikinci sezon prömiyeri tanıtımında aşağıdaki aktiviteler geliştirilmiş:
1. Basın mensuplarına, mutfakta kullanılan streç folyolardan gönderildi ve Dexter’a ait olan bu folyonun su geçirmezliği sayesinde cesetleri iyice sardığı ve yere kan damlamasını engellediği yazıldı.
2. Lizbon’un ana caddelerinde sırtına bıçak saplanmış adamlar, kanıt torbası içindeki broşürleri dağıttı.
3. Tuvaletlerde pisuvarların üzerine “Her yerde kan görüyorsanız, bu sezon tam size göre” yazan Dexter posterleri asıldı. Bu pisuvarlarda sifondan su yerine kan gelmesi sağlandı.
4. Etrafa kanıt torbası içinde veya bir vitrin mankeninin elinin tuttuğu kartpostallar bırakıldı.
For the premier of the second season of Dexter on the FX channel a campaign was launched by Torke with several moments of communication.
1. A kitchen wrapping paper kit was sent to the media. Printed in the box was the copy: “Dexter’s wrapping paper, due to its impermeability and adhesion keeps the victim well wrapped and the floor free of blood splatter. Avoiding leaving clues and traces of any crimes.” Information about the series was printed in the wrapping paper.
2. In Lisbon’s major streets promoters with a knife stuck to their back and dripping blood handed out flyers that were inside a evidence bag. The promoters informed people about the series and told them that they could be next.
3. Guerrilla action in the toilets. When you entered the bathroom above the urinal you saw a poster announcing Dexter. When you flushed blood would come pouring down. At that moment a connection was made with the poster that stated: Do you see blood everywhere? Then this season is for you!”
4. In Publicard’s national network you could find post cards inside evidence bags and a post card with the hand of a mannequin telling people to watch “in first hand” Dexter every Wednesday on the FX channel.
Thanks Daniel.