EA Games, yeni extreme Snowboard oyunu SSX’in tanıtımı için değişik bir kampanya yapmış. Lansman eventinde özel bir kokteyl bar kuran EA Games, hazırlanan kokteylleri de snowboard yapanlar karıştırmış. Event sonunda fotoğraf ve videolar ise blogger ve gazeteciler ile paylaşılmış.

For the launch of the extreme snowboard game SSX EA organized the pre-launch event SSX Shakes with a special cocktail bar. Cocktails were not shaken by bartenders but by pro-riders. Every blogger and journalist present on the event received a personalized movie with his cocktail shaken by a pro-rider.

Advertising Agency: Duval Guillaume Modem, Antwerp, Belgium
Creative Director: Geoffrey Hantson, Katrien Bottez, Lansen Walraet
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
Account Team: Elke Janssens, Dimitri Mundorff
UX director: Jeroen Govaert
Online Production: The Parking Lot, Bart Vermijlen (PM)
Film Production: Pieter Neirynck, DB Video
Event: The Oval Office
PR: Mindshare