“Imagine your daily life as a barrier on your life.
That’s the truth for 8.5 million disabled people, living in Turkey. Every day, they struggle to go to work, to reach their schools, to socialize. Everyday day they are pushed away just a little bit more in cities and public areas unfit for their needs. Isn’t it time to get rid of these barriers?”
A: McCann Erickson Istanbul • YY/CD: Uğur Çakır • AYY/ACD: Oktar Akın • SY/AD: Fırat Yıldız • RY/CW: Deniz Tan • Prod: Ida Pictures • CG Supervisor: Kaan Özsoy • F/P: Yiğit Günel
Engelleri Kaldır is the ‘Removing barriers movement’ (RBM), a worldwide Istanbul based movement of people who campaign for human rights.
It is an outdoor campaign made for bus shelters and billboards. In September it will be published in newspapers.
The main goal of the RBM is to end all obstacles that violate internationally recognized human rights by creating projects/strategies that bring awareness and concrete solutions. “The removing barriers movement belongs to anyone who owns it” is the belief supported with the slogan “Do not block your heart, remove the barriers!”
RBM took start in January 2009 as a dissertation project of Rodin Alper Bingöl who is the senior student of Visual Communication and Design department in Istanbul Bilgi University. Later on, the project became a societal movement with the excessive interest and support shown by the private organizations and community.
