San Francisco’daki dijital reklam ajansı AKQA, Google Adwords’ün 10. yıldönümü için 1 milyon kullanıcısına, benzersiz bir teşekkürler filmi yapması için post prodüksiyon şirketi PostPanic’e başvurmuş. Ajansın fikri ise her bir müşteri adresini kendi şirket isimlerine dahil ederek kullanmakmış. PostPanic de bunun için kısa bir ‘nasıl yaparız” filmi hazırlamış. Sonuç ise yukarıdaki videoda.
AKQA San Francisco asked PostPanic to help create a unique 10th anniversary thank you film to more than 1 million Google AdWords clients worldwide. The agency’s idea was to individually address each of the clients by incorporating their company name in the film visuals. PostPanic took on the challenge of creating the main film which would then be handed over complete to Google’s customization agency for clients’ name integration.
(For PostPanic) Production Company: PostPanic Director: Mischa Rozema Executive Producers: Jules Tervoort, Ania Markham Senior Producer: Annejes van Liempd DOP: Joost van Starrenburg Line Producer: Joy Czerwonky Casting Director: MaryClaire Sweeters 1st AD: Annie Spiegelman Post-Production: PostPanic Editor: Rocky Bazemore CG Supervisor: Ivor Goldberg VFX Supervisor: Chris Staves Matte Painter: Wieger Poutsma 3D Artists: Jeroen Aerts, Matthijs Joor, Adam Janaczek, Simeon Patarozliev, Jurriën Boogert, Marnix Reckman, Luc Thijssen, Ruud Coenen 2D Artists: Erwin van den IJssel, Giso Spijkerman [matchmoving] Compositing: Chris Staves Music & Sounddesign: Bluwi
(For AKQA San Francisco) Executive Producer: Nancy Cardillo Group Creative Director: Neil Robinson Copywriter: Vinit Patil Account Manager: Christina Wong
(For Google) Head of AdWords Product Marketing: Jon Diorio