“HIZLI ARAMA İÇİN ETİKETLER”

Lurpak "Lightest Spreadable"

Geçen seneki muhteşem Lurpak “Kitchen Oydssey” filmini hatırlarsınız. W+K, Londra imzalı bu filmden sonra, bu sene de yine farklı bir yönetmenle nefis bir kampanya filmine imza atılmış. Kamera açıları, kullanılan sebzelerin renkleri (mesela kırmızı lahananın kesilme sahnesi kesinlikle çok iyi) , jingle, senaryo ve yönetim dört dörtlük. Yönetmen Dougal Wilson‘ı, sanat yönetmeni (reklam filminin) Andy Kelly’i ve editör Joe Guest‘i saygıyla selamlıyorum.

Continuing the brand’s theme, begun in last year’s Kitchen Oydssey, of transforming everyday ingredients into a gourmet experience, Wieden + Kennedy London’s latest spot for Lurpak features mouthwatering veggies in a array of gorgeous colors. The spot, directed by Dougal Wilson at Blink, is narrated/sung by Rutger Hauer. And in fact, with the help of past collaborators such as editor Joe Guest and art director Andy Kelly, Dougal makes it look downright spectacular.


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Advertising Agency: Wieden+Kennedy, London
Creative Directors: Dan Norris, Ray Shaughnessy
Director: Dougal Wilson
Production Company: Blink
Executive Producer: James Bland
Produced by: Ben Link
Production Manager: Ellie Britton
DOP: Stephen Keith-Roach
Art Director: Andy Kelly
Costume Design: Michelle May
Editor: Joe Guest
Editing House: Final Cut
Post Production: Moving Picture Company
Agency Producer: Anna Smith
Music: Michael Russoff
Sound: Wave

Founder of Elma+Alt+Shift, Creative Partner at Madam Martha UK, Blogger, Painter