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McDonald’s "Interactive ‘Pick N’ Play’ Billboard"

DDB Stockholm’un McDonald’s için hazırladığı outdoor kampanyası Pick N ‘Play, eğlenceli ve interaktif bir çalışma olmuş. Cep telefonu ile yönetilen oyunda akıllı telefonların geo lokasyon özelliği sayesinde aplikasyon yüklemek de gerekmiyor. Kazananlar ise bedava fast food kuponunu kapıyor.

Here’s a great interactive outdoor campaign from DDB Stockholm for McDonalds. Pick N’ Play offers the user a fun and interactive challenge where they can play for their favourite McDonald’s treat. Using a large interactive billboard users can control the game via their mobile phones enabling interaction with the billboard. By using the latest technology the smartphone’s geo location verifies that the user is in the game area, therefore there is no app download required in order to participate.

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Founder of Elma+Alt+Shift, Creative Partner at Madam Martha UK, Blogger, Painter