MTV’nin Music Never Stops kamyanyası için reklam ajansı Loducca Sao Paulo’nun yarattığı çok eğlenceli bir reklam filmi. Prodüksiyon şirketi Paranoid Brezilya‘dan yönetmen Dulcidio Caldeira’nın yönetimindeki filmde 200 metre uzunluğundaki bir rayın üstünde saniyede 10 balon patlatılmış. Spot hem MTV’de hem de Sao Paulo ve Rio de Janeiro’daki sinemalarda gösterilecek.

For a new installment of the Music Never Stops campaign for MTV, Loducca creates an animated sequence in the medium of.. balloons. The spot, directed by Dulcidio Caldeira out of Paranoid Brazil, is a stop motion animation, with each balloon acting as a frame. Some production facts and figures on the project: Balloons were fastened onto a 200 meter long rail, and lined up via laser guide. To achieve a moving picture effect, 10 balloons had to be popped per second, or 600 balloons per minute. It took nearly 24 straight hours to shoot the multiple takes needed. The spot will air on MTV and in movie theaters in Sao Paulo and Rio de Janeiro.
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Agency: Loducca Sao Paulo
Creative: Duldicio Caldeira. Andre Faria, Guga Ketzer
Creative Director: Cassio Moron, Marco Monteiro, Pedro Guerra
General Creative Director: Guga Ketzer
Executive Creative Producer: Sid Fernandes, Ana Luisa Andre
RTV: Karina Vadasz
Production: Paranoid
Director: Duldicio Caldeira
Photography: Alexandre Ermel
Animation/Illustration: Daniel Semanas
Executive Producer: Egisto Betti
Final Art: Sindicato VFX
Sound Track: Hilton Raw