Amsterdam’da gençler koşsun diye Nike, bir Facebook uygulaması ile Amsterdam haritasının üzerinde koşucuların bıraktıkları izleri graffiti şeklinde tasarlanmasını sağlamış. Kampanyada ayrıca, outdoor, online banner ve gerilla çalışmaları ile 9,000’den fazla koşucuya ulaşılmış. Ajansı Boondoggle, Amsterdam.

A revolutionary Facebook application that let runners draw a graffiti running route over the map of Amsterdam! Outdoor, online banners and guerilla were used as activation mechanism for the Running Movement, and they reached over 9,000 new running members. By actually running the route and uploading runners’ KMs with Nike+ they could paint their graffiti. At Facebook the graffiti’s where created, shared and liked fanatically. Agency: Boondoggle, Amsterdam