Her sene yaklaşık 100.000 galon petrol okyanuslara dökülüyor. Kanada’da bulunan Rethink Communications, The Dogwood Initiative için ‘No Tankers‘ adını verdikleri imza kampanyası ile halkı bilinçlendirmek adına, suda çözünen mürekkeple ürettikleri posterleri Vancouver’ın dört bir yanına asmışlar. Yağmur yağdığında da mürekkep, posterlerden sızıp aşağıya doğru akarak petrolün etkisi gösterilmeye çalışılmış. Çok zekice bir iş olmuş.

Every year, nearly 100.000 gallons of oil ends up in our oceans beause of spills. Notankers.ca started an initiative to ban tankers from Canada’s Pacific North Coast. To raise awareness for their cause, Rethink Communications, Canada printed posters with made with environmentally friendly, water-soluble ink were placed above wild postings around Vancouver. When it rained, the ink bled onto posters below, showing how oil spills affect. Very nice outdoor execution.


Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Todd Takahashi
Copywriter: David Giovando
Photographer / Videographer: Carson Ting
Editor: Chris Nielsen
Producer: Ninette Aves
Account Managers: Daylan Wong, Jillian Yaehne
Printer: True Colours
Music: Grizzly Bear “Foreground”
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