“HIZLI ARAMA İÇİN ETİKETLER”

Noah "Egg Machine"

Paskalya’dan hemen önce Frankfurt sokaklarında gezenler alışılandan farklı bir otomat ile karşılaştılar. Gerçek yumurta verebilen 16 adet tavuğun bulunduğu otomat, isteyenlere taze yumurta sağlıyor. Mesajı ise net: “Dünyadaki tavukların %68’ine yumurtlama makinaları gibi davranılıyor.” Ve insanlardan etik yumurta çiftliklerinden yumurta almaları tavsiye edilmiş. Ajansı Publicis, Frankfurt.

In the middle of Frankfurt, pedestrians could spectate a rather unusual vending machine. The machine was filled with 16 living chickens, who would lay fresh eggs for those who wanted. At least, that’s what they thought.. They were confronted with the following message: “68% of all the chickens in the world are treated like egg-laying machines”. At the same time, they were requested to only buy eggs from ethical egg farming. Advertising Agency: Publicis, Frankfurt, Germany

Founder of Elma+Alt+Shift, Creative Partner at Madam Martha UK, Blogger, Painter