Old Spice’ın kokusu sizi bambaşka birine döndürebilir. ‘Kendinden bile daha iyi kok” sloganıyla yazının devamındaki ilk filmle yeni bir kampanyaya adım atan Old Spice’ın bu ikinci reklam filmi yine Wieden + Kennedy imzalı.

The scents of Old Spice turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So douse your body regions with the scents of Old Spice and “Smell Better Than Yourself.”

Agency: Wieden + Kennedy Portland
Executive Creative Director: Mark Fitzloff, Susan Hoffman, Icaro Doria, Guillermo Vega
Creative Director: Jason Bagley, Craig Allen
Art Director: Max Stinson
Copywriter: Andy Laugenour
Prod. Co.: MJZ
Director: Tom Kuntz
DOP: Philippe Le Sourd
VFX: The Mill