Yıllık izne ayrıldığınızda ya da bir-iki gün maillerinizi düzenli kontrol edemeyeceğiniz durumlarda hazırladığınız ‘out of office’ yanıtları artık bir reklam alanı. Reklamcılığın en yeni türlerinden biri olan uygulama ‘niş pazarlama’ olarak görülebilir. Sektörle ilgili haber kaynaklarına ilk düşen örnek ise Saatchi & Saatchi, İsveç’ten.

Saatchi & Saatchi just turned the “out of office” reply into ad space. When its art director went on paternity leave, it decided to ditch the standard out of office, and instead sell it to a production company, to see if they could make some money for it. What better way for a company to get in front of the right people, than by appearing directly in their inbox without even trying? People who emailed the director while he was on paternity leave were greeted with this ad, which didn’t look like your normal out of office at all.
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