‘Share a Coke’ adlı kampanyasını desteklemek amacıyla Coca-Cola, Sydney King’s Cross’ta interaktif bir billboard hazırlamış. Dijital projeksiyonun yanından geçenler istedikleri isimleri billboarda yansıtabiliyor ve bunları Facebook’ta ve e-posta ile arkadaşlarıyla paylaşabiliyorlar.

With ‘Share a Coke’ campaign going live across TV, OOH, Radio and Digital, Coca Cola needed a little something extra to capture people’s attention. On each night of the launch weekend, they unveiled an interactive digital projection over Sydney’s iconic, heritage listed Coca-Cola sign, then handed it over to the public, inviting passerbys to text their friend’s name to see it up in lights. People could also share this iconic moment virtually with friends via Facebook and email.