Draftfcb Chicago tarafından yaratılan Shelter Pet Project‘in (Barınak Hayvanları Projesi) amacı barınak hayvanlarına sahip çıkılmasını sağlamak. Televizyon, basın ilanı, radyo, outdoor ve online reklamlarla desteklenen kampanya geçtiğimiz hafta başlatılmış. Diğer filmler ve basın ilanları yazının devamında.

A new public service advertising campaign that just launched for The Shelter Pet Project that’s aimed at helping reduce the euthanasia of shelter pets. New television, radio, print, outdoor and online ads focus on the relationship between shelter pets and their owners by featuring pets observing their human’s quirky yet loveable behaviors. The ads were created pro bono by Draftfcb Chicago on behalf of The Ad Council, The Humane Society of the United States and Maddie’s Fund. HelpsGood is helping the campaign spread the word in social media. (Thanks David from HelpsGood.)

Agency: Draftfcb, Chicago, USA
Chief Creative Officer: Todd Tilford
Creative Director: Jon Flannery
Creative Director: Doug Behm
Art Director: Heather Barnes
Copywriter: Zach Schmitz
Production Company: Company Films
Director: Fred Goss