Brezilya’dan Rio sahillerini temiz tutmak amacıyla hazırlanan güzel bir gerilla kampanyası. İçinde, sahile atılan çöplerden oluşan toplam 10.000 karton kutu üzerinde “Sahile atılan her çöp bir gün size geri dönecektir” notu ile insanlara gönderilmiş. Yaratıcı Ajans: Script.

From Brazil, a very nice idea that mixes guerrilla and direct marketing to raise awareness and alert people about the consequences of the garbage left on Rio’s beaches. Over 10.000 boxes containing objects thrown on the sand were sent to people’s houses: plastic cups, ice-cream packages, cans and water bottles packaged together with a label with the following message: “The garbage thrown on the sea returns someday. For everybody.” Agency: Script.