Serena Williams, Allyson Felix, Kevin Durant, Tim Howard… Onlar, dünya standartlarındaki en iyi vücutlu sporcular. TBWA Los Angeles imzalı bu işte, “İşte kalp, hareketlilik ve oyunun ruhu” mottolu Gatorade için hazırlanan reklam kampanyası, metaforik olarak bu sporcuların içlerindeki hikayeleri anlatıyor.

Serena Williams. Allyson Felix. Kevin Durant. Tim Howard. They’re all world-class athletes who demand the best from their bodies. And they know that everything they do on the outside starts with what’s inside. So this campaign metaphorically examines the story inside the athletes. What drives them, what fuels them, what pushes them before, during and after their competitions and workouts. For more click.