2007 ve 2008 yıllarında haberini yaptığımız Meth Project‘in 2011 sosyal reklam kampanyası önceki yıllara nazaran daha etkileyici. Genellikle 13-19 yaş arası gençler tarafından kullanılan Meth (Methamphetamine) için ABD’li reklam ajansı Organic, Meth’in fiziksel ve psikolojik yönlerine bağımlıların kişisel hikayeleriyle değinmiş. Animasyonlar Studio AKA imzalı. Diğerleri yazının devamında. (Ayrıca yönetmen Darren Aronofsky’nin çektiği reklam filmlerini de şu linkten izleyebilirsiniz.)
The Meth Project is a large-scale US prevention program aimed at reducing first-time Methamphetamine use, particularly among teenagers. Four Studio AKA Directors all took on the creation of Six films for the project by concentrating on personal stories by users. Uncompromising & uncomfortable to watch, each of the films has its own style, reflecting the personal recollections of addicts. In addition to these thought-provoking films, there are a series of stand alone Illustrations to accompany other stories of addiction & Radio audios that will be viewable on the Meth Project website. The rest of the animations are after the jump. (See 2007 and 2008 Meth campaigns.) And also you can watch the other commercials by the director Darren Aronofsky over here.
Advertising Agency: Organic, USA
Chief Creative Officer: Conor Brady
Executive Creative Director: Brad Mancuso
Creative Director: Urs Ross
Associate Creative Director: Jola Hyjek
Art Directors: Tyler Warrender, Mark Butorac
Copywriters: Fred Abercrombie, Brian Pike, Lauren Tyrrell
Designer: David Paslay
Motion Design: Lorena Pazimo, Michael Whiteside, Bert Tam
Executive Producers: LauraLe Wunsch, Tom Hillebrand
Account Team: Andy McKinney, Jamie Shiembob
Group Director, Technology: Tom Tully
Technology Director: Dale Gillespie
Rich Media Architect: Jordan Gray, Clayton Gibb
Web Developers: Margaret Beck, Robert Watzke
Design & Animation: Studio AKA
Directors: Steve Small, Kristian Andrews, Grant Orchard
Illustration: Margot Tsakiri-Scanatovits, Eamonn O’Neill, Gemma Mortlock, 
Cristobal Infante, Kristian Andrews
Animation: Margot Tsakiri-Scanatovits, Eamonn O’Neill, Kristian Andrews, 
Phil Warner, Eamonn O’Neill, Grant Orchard, David Prosser, Steve Small
Executive Producer: Sharon Titmarsh
Sound Design: Jeremiah Moore
Mix: Mark Pitchford, M Squared Studios
