Triodos Bank, Times Meydanı’ndaki hisse fiyatlarını kaydeden board’u ele geçirerek, zenginliği hisselerdeki yükseliş ve düşüşle ölçmek yerine başka metrikler kullanarak finansla uğraşanların kalplerine hitap etmeyi başarmış.

“Happiness up, Greed down”. Triodos Bank recently took over the most famous ticker tapes in the world, in New York’s Times Square.Ordinarily, these iconic screens show stock prices as anonymous numbers, but they were unexpectedly replaced with something altogether different.Triodos Bank went to the heart of the financial community to show that money is about much more than figures.