“HIZLI ARAMA İÇİN ETİKETLER”

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UNHATE by Benetton

Dünya liderlerinin birbirini “sevgi dolu” öpücüklere boğduğu poster çalışması ve Laurent Chanez’in yönettiği yazının devamında göreceğiniz reklam filmiyle karşınızda Benetton’un yeni kampanyası UNHATE. Benetton’un ‘araştırma iletişim merkezi’ Fabrica tarafından yapılan posterlerde politik ve ruhani liderlerden Papa ve Ahmed Mohamed el-Tayeb, (Kahire’deki Al-Azhar Cami’nin imamı).

Amerika başkanı Barack Obama ve Venezuela Devlet Başkanı Hugo Chavez; Filistin Başkanı Mahmoud Abbas ve İsrail Başbakanı Benjamin Netanyahu; Almanya Başbakanı Angela Merkel ve Fransa Cumhurbaşkanı Nicolas Sarkozy; Kuzey Kore Ulusal Lideri Kim Jong-Il Güney Kore Cumhurbaşkanı Lee Myung-bak kullanılmış. Diğer tüm posterler yazının devamında.

A new campaign from Benetton recalls the brand’s controversial heyday. A series of posters features world leaders with lips locked to launch the UNHATE project Benetton, says the accompanying press material, is inviting “the leaders and citizens of the world to combat the ‘culture of hatred'”. A series of posters, created by Benetton’s ‘research communication centre’ Fabrica, features political and spiritual leaders kissing The Pope and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo. Below, US President Barack Obama and Hugo Chavez of Venezuela); Palestinian President Mahmoud Abbas and the Israeli Prime Minister Benjamin Netanyahu; German Chancellor Angela Merkel and French President Nicolas Sarkozy; North Korean Supreme Leader Kim Jong-Il and South Korean President Lee Myung-bak; Palestinian President Mahmoud Abbas and the Israeli Prime Minister Benjamin Netanyahu. There is also an accompanying film by director Laurent Chanez. The TV spot and the rest of posters are after the jump.

Agency: Fabrica, 72andSunny
Creative Direction, 72andSunny: Carlo Cavallone
Creative Direction, Fabrica: Eric Ravelo
Creative Director/Designer: Paulo Martins
Design Director/Partner: Robert Nakata
Designer: Wendy Richardson
Retouching: Loupe Digital Imaging
Retoucher: Gareth Jones, Guillaume Koening
Director/Film Production: Sam Baerwald
Prod. Co.: Identity
Director: Laurent Chanez
DOP: Arnaud Potier
Post Production: Mikros Image
Post Production: Elise Dutartre

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Founder of Elma+Alt+Shift, Creative Partner at Madam Martha UK, Blogger, Painter