WWF İspanya için iyi bir fikir ve kesinlikle harika bir işçilikle yapılmış basın kampanyası. “Çölleşme her sene 6.000 türü yok ediyor.” Diğer ilanlar ve künye yazının devamında.

“Desertification destroys 6.000 species very year.” Climate change, deforestation and the overgrazing are the major causes of desertification and primarily caused by human activities, which is why the agency wanted to raise people’s awareness of the danger faced by thousands of animal and plant species. The other print ads and the credits are after the jump.


Agency: CONTRAPUNTO BBDO Madrid
Chief Creative Officer: Carlos Jorge, Félix Del Valle
Art Director/Copywriter: Aurora Hidalgo, Raúl López
Account Manager: Paco Ribera
Account Executive: Verónica Félez, Dalal Solaim
Producer: Javier Luján, Raúl López