Meksika’da gençler sıkıldıkları zaman ‘Cree cree’ diye ses çıkarırlarmış (çok acaip). DRAFTFCB México da bundan yola çıkarak yukarıdaki filmin karakterini yaratmış.

In Mexico, when young people are bored, they tend to say ‘Cree cree’, emulating the cricket sound. That’s the insight on which DRAFTFCB México built the campaign character.


Agency: DRAFTFCB México
VP Creative: Ignacio Zuccarino
Creative Directors: Ariel Senzacqua, Martín Giudicessi, Salvador Pacheco
Copy: Ricardo Aráoz
Art Director: Viridiana García
Producer: Julio López, Héctor Méndez
Grouper de Cuentas: Carlos Márquez
Directora de Cuentas: Pilar Ortega

Director: Jonathan Gurvit
Production Company: Primo Buenos Aires
Executive Producer: Caro Cordini
Producer: Victoria Piantini
Postproduction Producers: Sebas Lopez / Majo Villalba
Production Services: The Maestros
Producer: Sara Calles
Post production: LaPosta
Colour Correction: LaPosta
Sound Design: Javier Umpierrez
DOP: German Lammers
Art Director: Rodo Fernandez